Semiotics is religion, and if you work in the media industry, you should convert today.
Currently, I am, once again, browsing the books on Roland Barthes, Ferdinand de Saussure et al, and once again, I am convinced of the power of the semiotic theory for understanding modern day mass-communication.
If you work in marketing, and never read up on these topics, it is about time.

This site provides good insight into semiotics.

Tags: Roland Barthes, semiotics

This entry was posted on Tuesday, October 14th, 2008 at 1:59 pm and is filed under Discussion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.