Google Chrome

So the giant of giants, Google, has released a beta-version of their new browser, Google Chrome. It has (supposedly) not been created to take over the world, but rather as a bid for a browser, able handle the heavy applications on the Internet. It has a range of interesting features (incognito-browsing (yes, it is as dirty, as it sounds… See the logo below), new JavaScript engine, better error-handling and security), all explained in a cartoon introduction here.

I am actually typing in the browser right now, and I must admit that I am pleasantly surprised. The UI is simple and intuitive, the search bar easily accessible and the performance is steady. It is an open source project, and when the army of developer monkeys around the world start building plugins, this browser can become a serious challenger to the established players.

After the smoke has cleared, we will see what this means for SEO (except douchebags buying domain names with “seo” and “chrome” - try and do the search yourself). Currently, the most interesting development is the emphasis that is now put on the #1 ranking site and popular keywords, as users can select it/them in the auto-fill suggestion box before even seeing the SERP.