To start with, I could not figure out who had produced this video. Originally, I suspected it to be a camouflaged Microsoft counter-campaign, but soon found out it was these Onion-flavoured pranksters.

If it had been a viral marketing campaign, it would have been incredible successful in disarming Apple’s coolness. Because it is a media hybrid (satire comedy camouflaged as a news show), the recipient’s brain is busy deconstructing the jokes and images and the I’ll-buy-anything-as-long-as-it’s-shiny-and-made-by-Mac stereotype is easily digested & accepted. That would have been a much better response to Apple’s Mac vs. PC campaign than the I’m a PC campaign.